Title: Intuition
Artist: Horrible Present
Release Date: 2014 June 9
Genre: Psychedelic Pop
License: CC BY-NC-SA
Label: We Were Never Being Boring

Introduction

It might be best to read the notes for this release on the We Were Never Being Boring website. ¬†Seriously, read them now. ¬†So, the magic intuition in the Horrible Present comes from years of traveling the world, misunderstandings by others, and a fascination with the past. ¬†Well alright, let’s go digging into the intuition of Horrible Present.

Magic Intuition In The Horrible Present

It’s a wonderfully fascinating dichotomy Horrible Present¬†presents¬†in this release. ¬†To quote the website notes:

I’m positive. Future is gonna be glorious. And repetitive. And trippy.

This is after he has stated:

I’m extremely fascinated by the past. The psychedelia in the 60s.

in other words: the psychedelia of the 60’s is the way to the future. ¬†It’s looking backwards acknowledging the past to find the future. ¬†It’s using samples of the 20’s through the 40’s, building and layering loops. ¬†Making highly repetitive modern pop music that has all the trappings of the past.

Within the past decade or two there have been a lot of acts that have returned to the 60’s and 70’s as inspiration for the music. ¬†It’s been more of an homage to the past, than it has been a matter of making modern music. ¬†The last time I heard anyone trying to make authentically new music using old analog equipment would have been The Brian Jonestown Massacre back in the early 1990’s.

However, where BJM takes a more modern approach to recording, Horrible Present maintains a much more of authentic sound. ¬†The attention¬†to the recording process makes these songs sound like they actually come from the 60’s and could have been actually on a Velvet Underground or Rolling Stones release.

A couple of real standout tracks for me: The opening track ‘All Things Will Shine’ with it’s backward tracked guitars and half-slurred vocals being swallowed up by highly fuzzed out guitars set the mood. ¬†‘The Girl Who Found the World’ has an immediate¬†California vibe that just grooves nicely. ¬†The opening guitar lines of ‘April 1944’ giving way to breezy psychedelic trip is one of those moments where you want to just drift away. ¬†Finally on ‘Golden Shot’ I would swear that the vocals are a blend of¬†¬†John Lennon and George Harrison, without¬†imitating either of them, that leaves you with a sense of longing and desire.

Conclusion

The magic intuition of Horrible Present is found in every single track on this release. ¬†He has a way of building and blending styles, samples and ideas of the past in ways that transform them into new music. ¬†This isn’t just an homage to the psychedelia of the 60’s, Horrible Present is an artist that is searching for the future by building on the past.

Horrible Present: Intuition

‚ā¨7 EUR -¬†‚ā¨15 EUR (or more)
8

Rating

8.0/10

Posted by George De Bruin